So What’s My Story?

I have lived on 4 continents and traveled to 50+ cities, immersing myself in their cultures. Traveling and meeting diverse people is one of my many pursuits.

One particular pursuit is storytelling which impacts others to live meaningful lives by helping them understand that their story matters.

I love growth and change so I embarked on a learning journey of 8 months in September 2020, a digital marketing accelerator program with Acadium. I love creating and curating content. In October 2021, I continued to be curious and pivoting to the Community Management industry pursuing a fellowship with The Community Roundtable. Fueling my passion to connect and engage with folks I pursued a certificate in Community Management. In November 2022, I continued growing and joined a Community Team at Analog Devices as their Community Content Manager.

My superpower is connection so online community management fills my passion for connecting folks to co-learn and collaborate around a shared interest.

My strengths are being a conscientious, reliable, and well-organized person.

ONLINE COMMUNITY MANAGER

Dedicated Community Manager adept at driving engagement and growth within online communities. Demonstrated success in creating creative content, launching, and managing blog programs, fostering member connections, and implementing effective content strategies. Skilled in analyzing community trends, developing marketing content, and amplifying brand presence across external channels.

AREAS OF EXPERTISE

Community Management & Building | Project Management | Client Management | Content Planning & Creation | Podcasting | Virtual Events | Creative Writing | Digital Strategy | Copywriting | Web Content Creation | Content Marketing | Social Media Marketing | Digital Marketing | Content Strategy Blogging | Google Analytics | Engagement Strategy | Async Collaboration | Relationship Building

PROFESSIONAL EXPERIENCE

Community Content Manager | Analog Devices, Inc. 2022 – 2024

  • Successfully launched and managed a blog program by recruiting new bloggers and coordinating with internal teams to schedule blog submissions.

  • Increased the number of blog authors from 3 to 40 over 1 year by creating a comprehensive blog content calendar using tools like Airtable & Canva Pro.

  • Facilitated the growth of the EngineerZone Community to 100k members by implementing an engagement strategy.

  • Developed a content strategy to drive community growth, engagement, awareness, and adoption.

  • Managed the external blog program, recruiting new bloggers, coordinating with internal teams, and editing blog submissions.

  • Created and managed a community editorial content calendar, coordinating community events.

  • Analyzed community content to identify trends for new content creation and utilized social listening tools for external engagement tracking.

  • Planned, created, curated, edited, and distributed weekly and monthly content about the external community, including member success stories and interviews.

  • Developed marketing content and social media campaigns to promote the EngineerZone community, including design creation, video production, and call-to-action banners.

  • Sourced internal content for featuring on internal communities.

  • Amplified ADI and EngineerZone brands on external channels.

Online Community Management Fellow | The Community Roundtable 2021 – 2022

  • Moderated an online community of community professionals, encouraging member-led discussions on community platforms.

  • Created connections between community members by facilitating virtual Roundtable call discussions and guest speaker events.

  • Supported the community manager with various community-related tasks.

  • Sourced guest speakers in the community management industry for community events.

  • Hosted roundtable virtual events with community members discussing all things community management.

  • Interviewed community members for a community manager handbook and podcast series.

  • Performed back-end management and member management tasks.

Content Writer | Clear Quartz Creative 2020 – 2021

  • Expedited the launch of a blog campaign by 90 days using tools like Canva Pro & Wix.

  • Increased unique visitor blog post views by 42% over 90 days by focusing on keyword research around SEO of B2B content.

  • Accelerated the writing of 14 portfolio pieces/case studies in Clear Quartz Creative brand voice within 60 days, utilizing ClickUp, a project management tool.

Digital Marketing Accelerator | Acadium 2020 – 2021

  • Selected in the top 5% of applicants to receive competitive 1:1 digital marketing channel and career coaching.

  • Completed 300 hours of immersive objective-based learning covering key digital marketing channels, strategic frameworks, and marketing career paths.

  • Developed techniques for creating strategic digital marketing campaigns, building conversion-focused marketing funnels, and managing paid media campaigns.

  • Trained and tested through various assignments and exercises on modern marketing technologies like Slack, MailChimp, Drift, ManyChat, and Stukent.

EDUCATION & CERTIFICATIONS

Columbia College, Calgary Alberta – Associate of Arts, Social Work

C School – Program Community Management Foundations

The Community Roundtable – External Community Management Training

The Community Roundtable – Community 101, Community Models & Frameworks

TECHNICAL EXPERTISE

Canva Pro | Google Workspace | Slack | Higher Logic | Trello | Discourse | Verint | Airtable | Buffer | WordPress | Mailchimp | Squarespace